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Pharrell's NFT Drop

The brands in Web3 have finally found their rhythm ahead of the second quarter of 2023. Mntge, a Web3 vintage apparel label, released its first physical collection featuring a limited-edition series of custom, tech-enabled vintage denim and graphic tees, which sold out within 24 hours.


Balenciaga has launched an augmented reality-powered mini-game on its official WeChat account to educate consumers on regenerative agriculture as part of its 520 campaign, while also releasing a 520 limited edition collection featuring video and print works by photographer Andrea Artemisio.


Pharrell Williams partnered with the NFT label Doodles for a pop-up experience during the Something in the Water festival at Virginia Beach, offering a joint collection from Doodles and Williams' streetwear brand BBC Icecream. Overall, Web3 has been capitalizing on offline experiences to bring online communities together.

Written by:  Coco Moore

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