Patou has announced that it will introduce a new digital verification technology into its products in partnership with The Ordre Group. Called Authentique Verify, the technology will provide unique digital IDs for Patou products, which will be transferred to owners' smartphones upon proof of purchase to validate digital ownership. The technology will also enable customers to access product specifications, sustainability pledges, styling videos, and warranties. The initiative was launched with two new bag styles that use deadstock leathers and organic cotton to mimic the effect of denim, featuring the Authentique Verify tech.

 

In the meantime, Ralph Lauren's Miami District store will begin accepting cryptocurrency payments, such as Bitcoin, Ethereum, and Polygon, using crypto payment platform Bitpay. Additionally, the boutique has partnered with Web3 startup Poolsuite and gifted around 3,000 Poolsuite community members with an NFT that unlocks access to a private party to celebrate the store's launch. Finally, Wrangler has collaborated with artist Jeremy Booth on an NFT wearable collection, which includes a phygital "Western Art Dept" denim jacket featuring an NFC tag connected to an NFT artwork. The first 300 collectors to claim the jacket can also claim an exclusive cowboy boot NFT designed by Booth.

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Written By: Coco Moore